Barbara Zmrzlikar

Head of Research, Development, Innovation and EU Projects Department, Slovenian Tourist Board, Slovenia

The team of the R&R department of Slovenian Tourist Board is responsible for strategic planning, sustainable tourism development, research, and support for the development of innovative tourist experiences. Special attention is devoted to the development of the gastronomy tourism in Slovenia. Barbara is a member of European Travel Commission and IGCAT Global Experts Network. Before joining Slovenian Tourist Board, she worked as marketing director in one of the biggest retail chains in the region. At the time she was an active member of the Slovenian Advertising Chamber and the Slovenian Marketing Association by being part of different expertise bodies and member of the juries.

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