Tina Sračnjek has more than 15 years of experience in digital content marketing. After studying political science, she quickly found a passion for tourism and the challenges that digital marketing brings every day. Within the then e-business department of the Slovenian Tourist Board, she took care of the development and training of the custodian network of partners who co-edited the official tourist portal www.slovenia.info and oversaw the establishment and development of an electronic system for categorizing of accommodation facilities, best practice case internationally. With the transformation of the STB in 2015, the digital content marketing department was established. Within, she worked on connecting the marketing automation system platform and establishing the Mediateka media library. Today, she takes care of photo and, especially, video content production, which has won awards at various international festivals and related copyright to the material production. In addition, she is developing a new gastronomic portal, Taste Slovenia, which was established at the STB in support of Slovenia's communication as a sustainable destination for boutique gastronomic experiences and has been recognized as an example of good practice by the foreign professional public. Most of her time is spent managing communication on the domestic market through the »Moja Slovenija« (My Slovenia) campaign, part of which this year also includes the promotion of professions in tourism and hospitality.