As change is the only constant, creativity is one of its most powerful drivers. We are aware how important it is to think globally, but also how crucial it is not to lose touch with the spirit of the place and act locally, where all the changes really commence.
The creative industry has developed and became much more than just a sales generating machine. We are increasingly more aware of all the ways we can light up, contribute and give back to our society. The potential for making a difference in the world by driving positive change, engaging and highlighting topics which are in most different ways relevant to the society as a whole, is tremendous.
The Golden Drum Festival wants to inspire and empower creative thinking and action for positive change in many different ways, shining a light on it through its competition and congress program. With the slogan Creativity 4 Change we are turning the focus to advertising for the better of tomorrow. Be a part of this change!