13 August 2018 3 September 2018
The Golden Drum Competition is the official competition of the festival. The Competition and Awards are open to all agencies, advertisers, clients, design or production houses, media companies and others involved in the creation or production of marketing communications, registered in the following countries: Albania, Armenia, Austria, Azerbaijan, Belarus, Bosnia and Herzegovina, Bulgaria, Croatia, Czech Republic, Cyprus, Estonia, Finland, Georgia, Greece, Hungary, Israel, Italy, Kazakhstan, Kosovo, Kyrgyzstan, Latvia, Lebanon, Lithuania, Macedonia, Malta, Moldova, Montenegro, Poland, Portugal, Romania, Russia, Serbia, Slovakia, Slovenia, Spain, Tajikistan, Turkey, Turkmenistan, Ukraine and Uzbekistan.
The Golden Drum competition is divided into two main sections:
- WHAT (recognising the best solutions and most efficient implementations) and
- WHY (awarding the reason for which a certain work or campaign exist).
Each section is subdivided into groups and categories that reflect the latest trends in the advertising and creative industry.
Both sections are judged by International Juries, featuring top industry professionals:
- The WHAT section primarily focuses on individual works that are moving frontiers in the traditional groups Film, Print, Out of Home, Audio, Digital & Mobile, Reach, Integrated and Craft.
- The WHY section questions the end goal of any intervention in the communication landscape by dividing them in the groups Activation, Brand Building, Functional Efficiency, Entertainment, Innovation, Local spirit, Pop Culture Impact and Social Good.