Matija Primc
Art Director, SHIFT, Slovenia
He entered advertising spontaneously and quickly realized it was not just a job, but a passion. He is currently an Art Director at the advertising agency Shift. With years of experience, he believes in the power of multidisciplinary creativity that sets new standards. As a minimalist and perfectionist, he values precision and the impact of well-crafted details. His work has earned international recognition, including Red Dot Award, ADC*E, Cannes Lions, Euro Effie, and Golden Drum. As a member of the international jury of the Golden Drum Festival, he looks forward to celebrating and evaluating the best work of the past year.
