Zema Aliyeva

Zema is the Creative Lead at DDB Azerbaijan with over 12 years of experience in advertising and marketing. Throughout hery career, she have led large-scale creative and communication projects for both local and international brands, managing multidisciplinary teams and delivering integrated campaigns across multiple platforms. Many of the projects and campaigns under her creative leadership have received awards and industry recognition at international festivals and platforms.

Zema has worked on building and developing strong brands including McDonald’s (Azerbaijan and Georgia), Subway, Volkswagen, and The Ritz-Carlton Hotel, Subway among others. She has participated in numerous international advertising festivals and has been recognized for her creative work. Some of her global creative campaigns for brands such as McDonald’s and Volkswagen have been featured in leading industry publications and platforms, including Ads of the World, Ads of the Benefits, Lürzer's Archive Magazine, and other renowned creative media. Zema leads integrated creative projects and develops impactful brand storytelling across digital and offline platforms.