Zeynep Tonguç
Founder and Creative Director, PEP Brand Agency, Turkey
Zeynep Tonguç graduated from Sankt Georg Austrian College before being accepted into Kingston University, London—one of the UK’s top five art and design schools. After earning her diploma in Graphic Design with merit, she returned to Istanbul, where she worked as an art director at RPM/Radar and Yeşim Demir Tasarım for a decade, collaborating closely with many of Turkey’s leading brands.
A firm believer in the power of design to evoke emotion, she founded PEP Brand Agency in 2008 with the mission to shape compelling brand stories that resonate with audiences.
To date, Zeynep has built over 50 brands from the ground up, turning vague client ideas into fully realized identities. She and her team specialize in designing and implementing meaningful, intelligent, and captivating brand experiences. With an idea-driven approach and over 20 years of experience, they continue to develop strong visual systems that help brands communicate their true essence.
Since April 2021, Zeynep has served as the Chairperson of GMK / Turkish Graphic Designers Association and has been invited to speak at national and international seminars and jury panels.
