Bobby Petrov
Creative and Strategy Director, All Channels Group, Bulgaria
Bobby has been working in media and communications for nearly 15 years. No matter how hard he tries to escape advertising, it always finds a way to pull him back in. For the past 9 years, he has been planning and delivering integrated communication strategies for brands that want to connect with their audiences in a more authentic way—sometimes online, but always effectively.
His work at All Channels Group has placed him in several roles over the years, including Group Digital Strategist and Managing Director of the digital agency Datenwerk Bulgaria. Today, he holds the challenging position of Creative & Strategy Director of the group, where he focuses on bringing his love for simple, bold, and effective creative ideas into everyday work.
