Daniela Iebba is Director of Communications, Global Heineken® Brand based at HEINEKEN Head Office in Amsterdam. During her time at the company, she has taken on a variety of roles including, Brand Manager Heineken®, Brand Manager Strongbow Gold and Global Innovation Marketing Manager.
She drives the strategic positioning of the Heineken® brand and fuels its global growth through expert development and execution of campaigns. Her purview extends beyond just the brand to also encompass sponsorship, corporate social responsibility, and innovation platforms, as well as nurturing relationships across Heineken®'s global network. With a team of passionate marketers at her side, she supports all operating companies in localising global campaigns.
With 16 years of experience in marketing, innovation, and communication at HEINEKEN, Daniela has a proven track record of launching, building, and developing successful global and local brands. She has led numerous successful campaigns (such as the #SocialiseResponsibly COVID Heineken® contents or the award winning “Jackie” for the launch of the partnership with F1 under the don’t drink and drive platform) and boasts a deep knowledge of the industry.
For Daniela, great work springs from honest and passionate relationships with teams and partners. She cultivates the best environment for creativity to flourish, recognising that creativity is the foundation of award-winning, impactful campaigns.