Heidi Haila
Vice President, Brand and Marketing, Outokumpu Corporation, Finland
Heidi Haila is Vice President, Brand & Marketing at Outokumpu Corporation, bringing over a decade of experience in concept design, data-driven brand leadership, and strategic storytelling at the intersection of creativity and business performance. She is recognized for steering creative and commercially minded teams to translate complex business objectives into distinctive creative concepts that drive measurable impact.
Her career spans both the creative industry and executive leadership roles, from her early years at TBWA\Helsinki to CMO positions in the service sector and technology scale-ups. Today, she leads brand transformation and business enablement at Outokumpu, the global leader in sustainable stainless steel, shaping brand storytelling in one of the world’s most critical hard-to-abate industries.
Heidi has built and led brands across global and multi-market environments, with a portfolio including Nordic and international market leaders such as Tieto, Telia, and Nissan North Europe. Her perspective combines creative excellence with commercial accountability, making her a strong advocate for creativity that delivers business value at scale.
