Jenny Elisabeth Kaiser

Jenny Elisabeth Kaiser is a dynamic and visionary leader in the global advertising and marketing industry, with over two decades of experience driving business growth, creative excellence, and impactful brand strategies. Having held executive roles at some of Sweden’s most renowned agencies—including Åkestam Holst NoA, Forsman & Bodenfors, and DDB Stockholm (now NORD DDB)—she has led teams in creating award-winning campaigns for brands such as Arla, McDonald's, Canal+, Telia, Scandinavian Airlines, Talita and Tele2.

Her passion lies in developing groundbreaking strategies and creative work that not only engage audiences but also deliver measurable business impact. Jenny played a key role in launching the globally acclaimed "Sweden on Airbnb" campaign, which redefined destination marketing and earned multiple international awards, including a Grand Prix at Eurobest and recognition at Cannes Lions among many others.

Beyond agency leadership, Jenny has served as President of Visit Sweden USA, where she spearheaded transformative marketing initiatives that significantly boosted tourism from the U.S. to Sweden. She is also an experienced board member and advisor, committed to shaping the future of marketing, brand innovation, and sustainable business growth.

A strong advocate for collaboration and creative excellence, Jenny thrives on pushing boundaries and challenging conventional thinking. As a juror, she brings her deep industry expertise, strategic acumen, and unwavering belief in the power of creativity to shape brands and culture.