Alexandra Martináková
Strategy Director, MADE BY VACULIK, Slovakia
Love for data & insight have led Alexandra to take part in the ad agency MADE BY VACULIK as Strategy director. Sociologist at heart and by degree with hidden love for math and data and the need to find the overall sense of things started her career in research agency TNS, later Kantar.
Almost 15-year experience in research agency from initial position of researcher to the role of Senior Consultant in the field of Brand strategy, Communication testing, Innovation and CX with the work for brands such as Heineken, Tatra Banka, Raiffeisen bank, Telekom, Orange, and other interesting brands naturally evolved into the passion for looking deep inside consumer’s minds. Looking for new challenge on how to apply all gathered knowledge the new opportunity in advertising agency seemed the right path. From this point in 2022, her new passion for strategically driven creativity and exceptional creative & media strategies only grows.
As a mother of two, she tries not always look at her children as research objects but can’t help herself as it helps to seek for emerging marketing trends :).
