Arthur O’Neill
Worldwide Head of Invention, Mindshare
Arthur currently leads Invention Worldwide at Mindshare. Having joined the agency’s global hub in 2018, his role has been to fuel creativity & innovation in media for its largest client, a personal obsession he’s carried through his entire carrier.
Blending his expertise in comms strategy, creative thinking and emerging technology, with his experience in integrated teams on some of the most respected brands in the world – Apple, Airbnb, Converse, Samsung, Unilever – Arthur believes we are barely scratching the surface of Creativity in Media, and how fresh thinking can achieve even greater results for clients.
Arthur regularly judges global awards, including Effies and Festival of Media, and does public speaking at conferences such as Cannes, IPA, Campaign, Social Media Week, DMWF. Past wins includes Effie EMEA and MENA, Eurobest, Drum Awards, MMA Smarties, M&M and Content Marketing Awards.
