Cem Eroğlu is Adform’s Country Manager for Turkey and MEA, and is responsible for the Turkish, Middle Eastern, and African Markets. He has been an adtech expert since 2007, when he helped Yahoo!’s Right Media Exchange bring RTB technology to the Dach region. Over his career, he has been involved in the management of Ad Operations, Sales, Product Development, as well as expansion into different regions. Cem’s list of achievements include supporting the establishment of Programmatic CTV and Digital-Out-of-Home (DOOH) for publishers, award-winning creative commercial cases using tech solutions, and for the first retail media setups in the Turkish market. Cem is passionate about supporting young entrepreneurs both in Universities and non-profit organizations and has previously served in board advisor roles in tech investments and company mergers.