Grzegorz Kuznik

Head of Consumer Practice, Deputy Managing Director, MSL, Poland

Grzegorz Kuznik, professional communications expert, B2C storyteller, highly accomplished media and communications professional with over 15 years of industry experience. A graduate of the University of Silesia with a specialization in marketing and management, Grzegorz has built an extensive career working with top technology and entertainment brands, demonstrating his expertise in brand communications, public relations and strategic marketing.

Prior to Publicis, Grzegorz worked at Edelman, where he led the communications strategy for technology brands in Central and Eastern Europe, including Hewlett-Packard, Electronic Arts, Bose and Xbox360. His main focus was on translating the technology client’s language into a more human-oriented story. His strategic vision and innovative approach have played a key role in repositioning many technology and gaming brands and helping them succeed.

Currently, as Head of Consumer Practice and Board Member at MSL Agency, Grzegorz works and has worked with high-profile clients in the entertainment and lifestyle sectors such as PlayStation, Puma, Amazon and SHEIN. He was also responsible for the launch of Netflix in Poland and other CEE markets from the agency side.

He is well versed in developing PR strategies with a focus on entertainment and lifestyle media. He ensures that his clients have a strong and consistent presence in their respective markets. His expertise in cross-cultural communications and navigating complex global markets makes him an asset to the media and communications industry, driving and creating local and global campaigns.

His and his team's work has been nominated and awarded in prestigious local and regional PR competitions such as Cannes Lions, Golden Drums or Zlote Spinacze (Golden Clips).

He is passionate about new technology, gaming and is an active motorsport driver.


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