Małgorzata Węgierek

A leading expert and leader in the Polish market of marketing communications, media and business development. Associated with the industry for over 25 years, she has managed leading international media and advertising companies such as MEC (now Wavemaker) and Hubert Burda Media. In 2010, she joined Havas Media Network, since 2013 as CEO, she manages a team of nearly 200 people. One of her first achievements was the launch of a new agency, Arena Media, which shortly was awarded the ‘Rising Star’ award by the Media and Marketing Polska magazine and became one of the leading media houses on the Polish market.

Under her leadership, Havas Media Network not only expanded its clients' portfolio, but it also strengthened the strategic competence of the media agency on the basis of its original Meaningful Brands study and approach. One of Małgorzata Węgierek's main successes at Havas Media Network is the digital transformation of the business. In recent years, recognized digital marketing experts have joined the companies she manages, which has had a significant impact on the development of offerings both in the areas of data business intelligence, analytics, e-commerce, as well as programmatic services and performance marketing. The group was expanded by incorporating units specialized in broad digital and content communication.

The most important entity in the holding she heads - Havas Media agency in 2017 was awarded with the title of Success of the Year by Press magazine. It also received numerous awards such as "Strategic Partner" (2017), "High Effectiveness" (2018), "Year of Good Changes" (2020) and “Innovation in DNA” (2024) in Media and Marketing Poland's annual special report "Advertising Agencies and Media Houses". In 2018 and 2021, the Havas Media agency received title of “Media House of the Year” in the Mixx Awards competition, which recognizes exceptional digital marketing campaigns - combining creative ideas with effective solutions. In 2022 Havas Media was awarded with the title of “Media Agency of the Year” in the Innovation competition.  The network she manages has repeatedly won the Effie, Innovation and Mixx Awards for its clients.

She is a juror and member of the organising committees of industry competitions, such as Effie Poland, Effie Worldwide Global Best of the Best (2023), Effie United Kingdom (2024) and Effie Europe (2024), Innovation, Mixx Awards and Superbrands. Małgorzata Węgierek has also won numerous industry awards and distinctions, including AD wo/MAN of 2015 and 2018, awarded by Press magazine. She is one of the people who received the ‘Hero of the Year 2017’ title by the Media and Marketing Polska magazine. In 2023, she was the winner of the IAB Polska Special Award for her overall achievements - the jury appreciated her effectiveness in combining business management with activities for the development and standardization of the advertising and media industry.

She had the pleasure of being a member of the Management Board of the SAR Marketing Communication Association, the most important industry organization in Poland. She actively participates in building the media industry standards. In 2017 on behalf of the Havas Media Network she co-created and signed the White Paper of the marketing communication industry. In 2019 she joined the Management Board of the Union of Associations Advertising Council and since 2023, he has been a member of the SAR Peer Court.

She is a graduate of the Special Education College in Warsaw. She also holds an Executive MBA diploma validated by the RSM Erasmus University of Rotterdam.