Patrícia Čertek
Head of Strategy, Zaraguza, Slovak Republic
Loves to create meaningful campaigns with real impact.
Became a strategist after the University professor had discovered her talent for strategy. During studies she started an advertising journey at MUW Saatchi & Saatchi. That’s how she has gained 7+ years of experience in advertising by the age 30.
Her career boosted in 2019 when she won in the Young Lions competition in Slovakia and earned a spot among the top three Young Marketers in the field. In 2023 she was ranked among the top Strategy Directors in the country. Patrícia has judged industry awards as national EFFIE and EUROEFFIE.
Worked with major Slovak clients in finance, telecommunications, FMCG, pharma, real estate, energy industry, retail and NGOs. Some of the brands in her portfolio are Slovenská sporiteľňa (ERSTE Group), ČSOB, Šariš (Asahi), Jameson, Absolut, Bioderma and J&T Real Estate.
Lately she worked at Zaraguza agency as Head of Strategy. For the biggest Slovak bank Slovenská sporiteľňa she worked on innovative campaign using very first application of the new AI voice technology in Slovakia. Cooperation with Respeecher AI technology from Ukraine enabled creating syntethic voice before the wave of generative AI tools. The campaign became the Most creative campaign of the year in Slovakia, won Grand Prix in Digital Pie and Gold in World Public Relations and Communication Awards.
Currently having a short career break. During maternity leave she enjoys strategy consulting on project basis and attending advertising events.
