Toomas Tepomes

Toomas Tepomes is the CBO of OMD Estonia, a strategic leader with over 15 years of experience driving transformation across the media, energy, and financial sectors. Throughout his career, Toomas has specialized in the intersection of data-driven insights and creative strategy, helping brands navigate complex digital landscapes to deliver tangible business value.

His leadership journey is marked by a focus on organizational design and innovation. Prior to his current role, he led OMD Estonia as Managing Director, where he successfully pivoted the agency’s strategy to balance global account excellence with a strong local market presence. His background includes deep expertise in international scale, having managed digital marketing infrastructure and expansion projects across 20+ countries.

A pioneer in digital transformation, Toomas has a proven history of building high-performing teams and implementing advanced mar-tech solutions. He has previously held pivotal digital leadership roles at Eesti Energia/Enefit, Havas, and Viasat/Viaplay, where he was instrumental in establishing digital sales capabilities and optimizing performance marketing at scale.

As a respected industry thought leader, Toomas is a frequent contributor to media discussions on consumer behavior and attention spans. He brings to the Creative Media Excellence jury a deep commitment to the idea that the most powerful media strategies are those that marry technological precision with human-centric creativity.