Cinzia Crociani
Chief Creative Officer, LePub, Italy
After 17 years of leading creative teams across Europe, Asia, and North America, Cinzia is now Chief Creative Officer at LePub Milan, where she leads a multidisciplinary team working across global and local clients. She’s drawn to ideas with real momentum, ideas that behave less like campaigns and more like culture.
Her time in the U.S. sharpened that belief. At McCann New York, Cinzia helped lead Mastercard North America and created “True Name,” the inclusive product for the transgender community that earned Mastercard its first Cannes Grand Prix and a D&AD Black Pencil. At VML New York, she contributed to Under Armour’s “Metasneaker,” the first wearable built for gamers across platforms.
Earlier at Energy BBDO Chicago, she led global work for SC Johnson and created “Prescribed to Death,” an opioid-awareness memorial later shown at the White House.
Cinzia’s path started in Europe and expanded through a decade in the U.S. and eight years in Singapore, where she earned the country’s first Innovation Lion and learned to see creativity as a tool for changing the world and culture. Since then, she has partnered with many Fortune 100 brands, from L’Oréal and Nestlé to IKEA, Coca-Cola, Unilever, Colgate, Mastercard, and Under Armour.
In her career Cinzia has collected honors such as multiple Cannes Lions, a D&AD Black Pencil, and jury seats at Cannes Lions, Clios and The One Show, but what keeps her going is simple: She believes the best ideas don’t just communicate; they change something.
