David Guerrero
Creative Chair BBDO Guerrero, member of the BBDO Worldwide Creative Council - Jury President
David is a Filipino-British copywriter, and the creative chair of BBDO Guerrero, an agency he founded in 1998. His work has won Grand Prix, Golds, Silvers and Bronzes at Cannes, Clio, D&AD, the One Show, LIA, New York Festivals, Spikes, AdFest, AdStars, Kinsale, Design Week, WARC and many other shows. He enjoys work that promotes the Philippines, and has created globally viral campaigns for both the country’s tourism department, and its national airline.
Other than writing seven-word taglines, he is the author of two books. The first, “You have to go through a lot of crap to get to good ideas” won a National Book Award for Business and Humor. The second, “You Won’t See Me. When the Beatles ghosted Imelda” is published by Penguin (available on Kindle), and tells the story of the band’s visit to Manila in 1966. It’s also the subject of a BBC World Service Documentary, with a film project in the works.
He is a past jury president of Cannes Lions, and has served on many other global and local shows. He is also part of the Collective advisory board at the Asia Pacific AdFest. He was given a Lifetime Achievement award by the 4As of the Philippines. He enjoys creative mentoring and training, and is proud that over a dozen former members of the agency are running creative departments here and around the world.
An Address from the Jury President:
“These days, everything can be an ad. We are constantly challenged to extend work across media, around the clock, and beyond borders. It’s for these campaigns we need ideas big enough to be called platforms. And for these platforms to extend from owned, to earned, and to paid media. When the stars align, and clients, production budgets, and ideas all work together, it’s great. For that reason, it’s good to be judging a section where are the work isn’t limited to one channel but still looks like it was designed specifically for where it appears. If you’re lucky enough to have done work like that, then I, together with my fellow jurors, look forward to rewarding it with a Golden Drum award this year. We can’t wait to see what you’ve been making – and we all look forward to recognizing your hard work and talent.”
