Nathalie Diethelm Bösiger
Chief Executive Officer, Serviceplan Group, Switzerland
Nathalie is a visionary CEO and influential thought leader whose distinguished career in the media and advertising industry spans over three decades. Her journey encompasses a breadth of experience, ranging from the strategic management of client services to spearheading large-scale organizational transformation. Renowned for her ability to seamlessly bridge the gap between legacy advertising practices and groundbreaking innovation, Nathalie excels at integrating the rigor of traditional agencies with the agility of modern digital and social media platforms.
Her strategic acumen is anchored in her specializations: digital communication, dynamic brand activation, and international B2B marketing—often within the nuanced arenas of luxury and premium automotive brands. Nathalie is recognized for her forward-thinking approach, consistently challenging conventions and inspiring her teams to exceed the expected. Her collaborative mindset fuels cross-disciplinary partnerships that set new industry benchmarks and drive creative excellence.
A passionate advocate for continuous innovation, Nathalie actively seeks out dialogue and alliances that disrupt and redefine the boundaries of contemporary advertising. Her commitment to elevating the craft has been acknowledged at the highest levels; she has served as a jury member for prestigious industry awards such as Cannes Lions and Eurobest, sharing her expertise and shaping the future of global creativity.
