Nikola Žinić is the Chief Creative Officer and co-owner of Bruketa&Žinić&Grey agency based in Zagreb, Croatia, part of Grey Group (AKQA/WPP). The agency has won over 600 awards for advertising and design including Cannes Lions, D&AD, Clio, Epica and Effie (Second most effective independent agency – Effie Index 2012). Since 1995, Nikola has worked on numerous campaigns for the leading Croatian advertisers and brands and served as a jury member of many creativity and effectiveness award shows. He is especially interested in developing and using innovative collaborative tools for generating creative solutions to business problems. He is a passionate gamer.