Guy has in-depth experience scaling future focused agencies and helping brands leverage digital channels and technology to deliver tangible results. In 2019 he was appointed Global CEO of AnalogFolk, tasked with overseeing international expansion and the launch of new service lines.
In 2021, Guy became CEO of AnalogFolk Group (AFG), the progressive global marketing and technology group creating a smarter future for people, brands and society. AFG includes full-service digital creative agency AnalogFolk, content production company Untold Fable, end-to-end digital transformation consultancy MindWorks and With Robots, a global technology and automation company that provides an end-to-end managed solution helping brands deliver their technology engineering, web development and advertising production projects more efficiently, more effectively and with more impact.
Previously, Guy launched and sold the creative consultancy, Serum Consulting, he ran Publicis Worldwide UK and Western Europe as CEO and he held numerous roles over his 17-year tenure at AKQA, which was sold to WPP.