Jelena Brajović Dobrijević
Deputy Managing Director, SIVO, Serbia
Jelena is a strategic marketing leader who has driven brand growth and integrated experiences across Southeast Europe since launching her career at Grey (WPP) in 2002. Over two decades, she has steered campaigns and multi‑touchpoint solutions for high‑profile clients including Ikea, Mars, BAT, Visa, P&G, Samsung, Mercedes‑Benz, Fiat, Beko, and many more—combining sharp commercial insight with creative ambition to move markets and build lasting brand equity.
Renowned for winning and growing major accounts, Jelena has secured key clients through pitches and business development. She develops creative campaigns, national promotions, and customer journeys that connect ideas to business outcomes, and she thrives on translating new trends and technologies into smarter solutions for clients.
Curious by nature, Jelena is constantly scouting emerging trends in advertising, experimenting with fresh approaches, and pushing teams to elevate craft and impact. Her leadership has driven award‑winning work, earning multiple UEPS and Kaktus accolades, and her industry influence is reflected in her roles as a jury member and President of the UEPS jury. She brings that same restless pursuit of innovation and strategic clarity to the Golden Drum Festival jury.
