Martta Kallio

Senior Creative and Partner, United Imaginations, Finland

Martta has spent the past 13 years building a creative career across various agencies, from independents to global networks. Her approach combines storytelling and concept development as tools for positive societal change. She has worked with a range of corporations and non-profits leading creative with strategic, responsibility-driven thinking and attention to detail. Her contributions have garnered acclaim and accolades both in domestic and global press outlets from The Guardian to CNN, and in awards competitions in Finland and abroad, such as Eurobest, One Show, KIAF and UEFA Grow Awards. As a member of jury, she has judged in national and international competitions including Best of the Year, Young Lions Finland, Effie Finland, The One Show, and the ADC Awards.

With brands, Martta believes in balancing emotional resonance with pragmatic effectiveness, aiming for sustainable future. She sees that the world-changing power of brands lie in their potential to create a human impact on an individual level. She focuses on human insight and ensuring cultural relevance for the brand and the idea. Martta believes that every interaction with the audience should be carefully crafted, highlighting the responsibility of creatives and the significance of brands in today’s society.

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