Simona started in advertising 15 years ago. That’s 1 year after the 1st iPhone launched, so, a very long time ago. Over the years, she’s delivered high impact campaigns for some of the biggest clients on the market, has won awards in major shows such as Cannes Lions, The One Show, New York Festivals, Eurobest, and even a Grand Prix for Coca-Cola in one of her favorite festivals: Golden Drum.
She loves all things digital, amplifying cultural insights through technology, activating diverse communities, delivering good work on the toughest briefs, and writing bios in 3rd person such as this one. She’s been a part of numerous international juries has organized events and held talks on diversity & inclusion. A writer at heart and a mother of two boys, she became a published children’s book author in 2021