Sintija Popena

Creative Director, McCann Riga, Latvia

Sintija (Sin if you’re feeling familiar) is a Creative Director at McCann Riga - Latvia’s Agency of the Year for 6 years in a row. Last year’s agency wins include a Golden Drum, some Effies, the odd ADCE award, a shiny Epica Award, a couple of Baltic Bests, and a whole slew of national Adwards. Like with kids, it’s not good to play favorites with clients, but the work for Lidl has been especially rewarding (and award-winning). She’s also pretty proud of co-winning McCann's Ambition Collective - a creative accelerator aimed at bridging the gender gap (women matter, period).

With a BA in Film Theory (UK) and an MA in Cinematography (France), it’s perhaps no wonder that film projects have a gravitational pull over her. In her precariously little spare time, she makes music videos.

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