Hanna Stenwall

Hanna would be the questionable result. With a love for all kinds of stories, a deep fascination with complex emotions, and a sweet spot for morbidity, it’s no wonder she ditched the idea of becoming a Nobel Prize-winning author or a doctor in philosophy hell-bent on challenging Freud, in favor of advertising.

Today, she’s a firm believer that the greatest brand stories ever told are the ones vast enough to embrace a brand’s position and vision horizontally, yet sharp enough to cut through the clutter and break into people’s hearts. The ultimate heist, one could say.

On a regular day, Hanna can be found at the INGO Stockholm office, where she navigates the paradox of communication while herding slide-shaped cats. Convinced that neither the world nor our industry needs more boring, she looks for the kind of work she thrives on herself: cultural distinctiveness and unexpected perspectives, twisted into stories that are crafted to the nines. Look good and have fun, little assets in cyberspace.

Additionally, there are metals to her name—collected in Cannes, One Show, D&AD, Eurobest, Webby, among others—but secretly, she enjoys her time as a juror the most. Having judged at shows like Cannes, One Show, AICP, Eurobest, and Immortals, she finds it more rewarding to challenge her own mind and champion creativity in general.