Michael Conrad is the Golden Drum’s Godfather and the initiator of New Europe’s creativity. From the very top of a multinational agency he has been the first to have responded to the Golden Drum’s invitation. He bravely supported the home-grown creative energies of Leo Burnett’s Polish, Czech, and Romanian ad people. He has helped the Golden Drum to raise the quality standard and thus its reputation. He has made his competitors think of the New European markets and the advertising industry in no uncertain terms. If the Golden Drum had but one friend, it would certainly be Michael Conrad.