Dear Philip, it’s time to build another layer on your wisdom

In his new book, Eka Ruola, Chief Creative Officer of Nitro Group, created an additional piece to one of the most known marketing theories - the 4 P’s of marketing.

‘’I am not breaking the old model but updating it to make it stronger and relevant for the world we live in today’’ said Eka during his Golden Drum talk where he presented the idea. The new 4 P’s – People, Purpose, Platform, and Passion – provide a higher ground since the new world calls for a more comprehensive, both rational and emotional, point-of-view for marketing decisions and steering.

His clear and simple message was ‘'Be that! Embrace people, find your purpose, build platforms to improve performance, and let your passion show like no other.’’