Katie has been with WARC, the Global Authority on Marketing Effectiveness, for 8 years where she heads up WARC Advisory which offers tailored solutions to help clients solve a range of marketing challenges. She has worked with many large-scale clients across markets to inform strategic objectives through effectiveness research and best-in-class evidence. Prior to moving back to London in 2019 to launch WARC Advisory Katie was based in Singapore working directly with WARC's client base in Asia.