150 Years On – Navigating the Future of Socialising

Hear from the brand and agency leaders behind Heineken®️; a brand that has been awarded Brand of the Year at the Golden Drum Festival several years in a row.

Daniela Iebba, Heineken®️ Global Communications Director and Mihnea Gheorghiu, CCO of Le Pub Milan will share their insights on Heineken®️’s 150 years success story with a focus on the power of a strong client-agency relationship to unlock creativity.

They’ll bring us through how a relentless focus on consumers and culture, underpinned by a consistent brand DNA, will continue to navigate the brand while the future of socialising, and how people come together for a beer, evolves. Cheers!