Free Your Senses - The Light

Creative idea

The 'Free Your Senses' campaign is the third installment of activities within the 'Matchmaker' communication platform created for the Otodom real estate platform. Each time, we talked about the perfect match between a home and its residents. This year's edition is based on data from the 'Happy Home' report, turning our focus towards neurodiversity and empathy. Our homes witness various scenes, emotions, and experiences. We wanted to show this by capturing the authenticity, and provide space for genuineness. We are all very diverse, and a friendly home full of understanding & light is a space conducive to building happiness.

Brand name: OLX Group
Advertiser / client: Anna Adrian
Product / service: Otodom
Campaign name: Matchmaker - Otodom. Real Estate Platform
Agency network: LEO BURNETT
Agency: Leo Burnett Warsaw
Production company: Papaya Films
Agency chief executive officer: Hanna Jackowska
Creative director: Maciej Porebski
Art director: Tomasz Kartasinski
Copywriter: Radek Dudzic
Account director (agency): Marta Tuczynska
Strategic planner / strategist: Bartek Hanus
Pr director: Justyna Wach-Slusarska
Photographer: Kasia Bielska
Film production: Ada Kornecka
Director: Andiamo - Mat Erdman, Michal Wieckowski
Director of photography: Marcell Lobenwein
Music: Massive Music
Screenwriter: Radek Dudzic, Tomasz Kartasinski
Agency producer: Kamil Rucinski
Post production: Vein Postproduction
Post production producer: Marta Kocher, Zuzanna Wagner