Lempi home cleaning 1

Creative idea

Household chores are by far the biggest reason for family brawls. And it’s not just who cleans up but how. 'The mother-in-law' -commercial dramatizes what happens when a mother-in-law who is keen on cleaning pays a visit. She’s wakes up a young couple and keeps ranting about all the things she has been taking care of, starting from cleaning up the fridge and ending up changing the sheets. This way we remind people that home cleaning is something that should be left to professionals.

Brand name: Lempi
Advertiser / client: Lempi Kodinhoito
Product / service: Home cleaning
Campaign name: Life is a mess. Lempi cleans it up.
Agency network: INDEPENDENT AGENCY
Agency: hasan & partners, Helsinki
Media agency: Foppa
Production company: Directors Guild
Web address: http://www.lempi.fi
Art director: Timo Huopalainen
Copywriter: Timo Huopalainen
Designer: Timo Huopalainen
Account director (agency): Ketsia Anttila
Client account director: Tanja Wilander
Media director: Annika Räihä
Managing director: Leena Meri
Strategic planner / strategist: Timo Huopalainen
Film production: Juha-Matti Nieminen
Director: Teemu Niukkanen
Director of photography: Matti Eerikäinen
Music: Universal Production Music
Post production: Grade One
Post production producer: Mikko Savinainen