Rollton Stereotypes: Student

Creative idea

Background: Rollton – is the Legendary INSTANT noodles in Kazakhstan! For more than two decades millions of families across country cook Rollton. Problem: Rollton range includes NOT only instant noodles, but excellent pasta as well! But the habit of perceiving Rollton only as instant noodles does not allow people to take pasta seriously. Audience is full of stereotypes that Rollton pasta is the same quality as instant noodles. Solution: To show people how ridiculous it is to think that prejudices about Rollton are true. To cook Rollton pasta like Rollton instant noodles and show what will happen. Spoiler - nothing.

Brand name: Rolton
Advertiser / client: Mareven Food Tian Shan
Product / service: Rolton pasta
Campaign name: Rollton Stereotypes campaign
Agency network: BBDO WORLDWIDE
Agency: BBDO CA
Production company: NO STARS
Creative director: Igor Golushko
Art director: Renat Poposhev
Copywriter: Daria Priezzheva
Designer: Oleg Sigitov
Account director (agency): Ksenia Zhanokova
Client account director: Julia Yugay
Managing director: Danil Maslov
Film production: NO STARS
Director: Evgeny Gozheyshiy
Director of photography: Mikhail Petrenko
Post production: Workstation
Digital strategist: Danil Maslov
Digital creative: Igor Golushko
Additional company: Daria Volgina, Evelina Bialaja, Dina Golubeva, Kolya Kishchuk, Klim Tsoi, Nenko Tatyana, Alina Ryspekova, Yana Koshchuk