Lempi home cleaning 2

Creative idea

Household chores are by far the biggest reason for family brawls. And it’s not just who cleans up but how. 'Karate' -commercial dramatizes the friction between a couple, which is caused by their different cleaning habits and standards. A pedantic, karate practicing man advises his breastfeeding wife on the details of cleaning, giving a good reason remind people that home cleaning is something that should be left to professionals.

Brand name: Lempi
Advertiser / client: Lempi Kodinhoito
Product / service: Home cleaning
Campaign name: Life is a mess. Lempi cleans it up.
Agency network: INDEPENDENT AGENCY
Agency: hasan & partners, Helsinki
Media agency: Foppa
Production company: Directors Guild
Web address: http://www.lempi.fi
Art director: Timo Huopalainen
Copywriter: Timo Huopalainen
Designer: Timo Huopalainen
Account director (agency): Ketsia Anttila
Client account director: Tanja Wilander
Media director: Annika Räihä
Managing director: Leena Meri
Strategic planner / strategist: Timo Huopalainen
Film production: Juha-Matti Nieminen
Director: Teemu Niukkanen
Director of photography: Matti Eerikäinen
Music: Universal Production Music
Post production: Grade One
Post production producer: Mikko Savinainen