R-Kioski - Bringing Convenience Back to QSR

Creative idea

R-kioski wanted to change their image from a convenience retailer to a quick service food destination. So we made the simple overly complicated, to show that where other QSR operators are shifting towards a slower made to order system, R-Kioski, with their ultra-convenient locations is still quick, simple and easy.

Brand name: R-Kioski
Advertiser / client: R-Kioski
Product / service: Quick Service Food
Campaign name: The Hot-Dog Machine
Agency network: Dentsu International
Agency: Dentsu Creative Helsinki
Media agency: Dentsu
Production company: Lungi & Co
Agency chief executive officer: Anna Salo
Executive creative director: Mikael Nemeschansky
Art director: Paula Pihlajaoja
Copywriter: Joel Pircklen
Account director (agency): Petra Kilpinen
Client account director: Taina Willför
Media director: Tuukka Kervinen
Film production: Niklas Harju / Mikko Rosvall
Director: Juho Konstig
Director of photography: Tuomas Järvelä
Post production: Post Control
Additional company: Set design: Inka Matilainen