Pat

Creative idea

An ad that has done more for the LGBT+ people than the PRIDE marches. One of positive responses to our ad illustrates the importance of raising awareness of social issues that continue to spark emotions. Czech Railways were the 1st major state institution to do so through their ads. In the story we used a gender confusing name to lighten the topic in a humorous way. Since it was a promotion of travel to Hungary, known for its intolerance of minorities, the ad caused a stir in Hungarian media.

Brand name: Havas Wordwide Prague
Advertiser / client: Czech Railways
Product / service: International travel by train
Campaign name: Pat
Agency network: HAVAS
Agency: Havas Prague
Creative director: Petr Čech, Jakub Kolářík
Art director: Pavel Slováček
Copywriter: Zdeněk Buchtela
Account director (agency): Marcela Brabcová
Director: Ondřej Trojan
Director of photography: Tomáš Sysel
Music: Jiří Klenka
Agency producer: Michaela Syslová