True Hardcore Fans

Creative idea

They know all the lyrics to the chants, they go to the stadium every Sunday, they’re loud and hard to be around. Hardcore football fans, right? The truth is there are more hardcore fans out there that are crazy and obsessed. But not the kind of “crazy” we’d think of. Through research and social media listening, we found real stories of fans that are quite surprising. And they all became part of a film that celebrated the ones that to Heineken are the true hardcore fans.

Brand name: Heineken
Advertiser / client: Heineken
Product / service: Heineken
Campaign name: True Hardcore Fans
Agency network: PUBLICIS
Agency: LePub, Milan
Chief creative officer: Mihnea Gheorghiu
Executive creative director: Eoin Sherry
Creative director: Marie Poumeyrol; Nick Bakshi
Account director (agency): Shirine Aoun; Davide Corti; Giulia Melegati
Strategic planner / strategist: Sol Ghafoor; James Moore; Shane Roche; Ilko Petkov
Pr director: Isabella Cecconi;
Agency producer: Francesca Zazzera; Margherita Fonseca
Post production producer: Sabrina Sanfratello
Additional company: Global CEO LePub, CCO Publicis Worldwide - Bruno Bertelli; Global CCO - Cristiana Boccassini; ACD - Adina Cirstea, ACD - Daniele Tesi; Senior PR Manager - Eleonora Botta; Account Supervisor - Marta Dell’Adami; Account Executive - Francesca Gatti; Junior Account - Chiara Allievi