Winter Lover

Creative idea

“Happy Winter Guy” is a purely a storytelling idea. The kind of story you could have easily heard by a friend or lived yourself during a party. The classic ‘meet the parents forthe first time’ situation turns all wrong when the future son in law makes the mistake of expressing publicly that he loves winter. Parents’ and guests’ reactions to this unbelievable statement as captured in this film make the idea even more unique and strong, while at the same time giving a Peter Sheller’s kind of party vibe to the audience.

Brand name: Protergia
Advertiser / client: Protergia
Product / service: Protergia
Campaign name: Protergia Double Energy Value
Agency network: INDEPENDENT AGENCY
Agency: THE NEWTONS LABORATORY SA - ATHENS
Chief creative officer: Andreas Grigoriadis
Executive creative director: Giannis Sorotos
Creative director: Dimitra Andrikopoulou
Art director: Panos Nouveloglou, Ioanna Terekidou
Copywriter: Dimitra Andrikopoulou
Account director (agency): Maria Foskolou