The hand

Creative idea

Kino pavasaris is the most renowned and loved film festival in Lithuania. Once in a year it brings the best movies from around the globe for Lithuanian cinema lovers. Some fans even take two-week vacation just not to miss the whole program. Covid and lockdown made the festival to downsize – both in terms of a movies and number of visitors. So, in 2023 they wanted to make a huge comeback and show how much everyone misses a good movie.

Brand name: Kino pavasaris
Advertiser / client: Kino pavasaris
Product / service: Film festival
Campaign name: Cinema is calling
Agency network: INDEPENDENT AGENCY
Agency: Not Perfect Vilnius
Executive creative director: Rokas Eltermanas
Creative director: Marius Lukosius
Art director: Katažina Čaplinskaja
Account director (agency): Algirdas Tamoševičius