The Secret of Freshness

Creative idea

The TV spot tells the story of a grandmother who prepares goodies for her family. Since she found the most freshest groceries in the Lidl, the grandmother uses it to give the impression that all of these are from her garden, so her grand-children can find in the basket carrots from the 'garden', which she got dirty before, apples that she beat a little to look like they fell from a tree or bread, which she sprinkles with flour like its freshly-baked.

Brand name: Lidl
Advertiser / client: Lidl Slovenská republika
Product / service: Retail
Campaign name: The Secret of Freshness
Agency network: INDEPENDENT AGENCY
Agency: Slovak & Friends, Bratislava, Slovakia