The stove

Creative idea

According to national research 24% of Lithuanian women said they had experienced domestic violence, both physical and emotional. During the quarantine period, violence increased by 6%. 59% of victims did not seek help anywhere, only 17% turned to the police. Fear, shame, guilt and helplessness prevent women from escaping the vicious circle of violence. They accept the current situation, although they understand that the violence and pain will not stop. That choice to stay in abusive relations needed a shock therapy, so that the possibility of ending violence becomes obvious and under the control of the woman herself.

Brand name: Women information center
Advertiser / client: Women information center
Product / service: Women helpline
Campaign name: The abuse
Agency network: INDEPENDENT AGENCY
Agency: Not Perfect Vilnius
Production company: Zest production house
Executive creative director: Rokas Eltermanas
Art director: Laurynas Kamarauskas
Account director (agency): Justina Rakštytė
Client account director: Jūratė Šeduikienė
Director: Justas Ramanauskas
Agency producer: Inga Grigalyte