The incomprehensible Chinese

Creative idea

Greeks don't watch Greek cinema. For this reason, we created the following series of 3 spots on behalf of the Hellenic Film Academy, aiming at the domestic promotion of Greek cinema. In the spots, people from various countries ( Finland, China, Brazil) discuss about Greek movies in their incomprehensible languages, without any subtitles for translation. Among their sentences, only the names of Greek cinematographers can be understood by the greek audience. The videos aired unsubtitled.

Brand name: Ηellenic Film Academy
Advertiser / client: Hellenic Film Academy
Product / service: Greek Cinema
Campaign name: The incomprehensible Campaign
Agency network: MCCANN WORLDGROUP
Agency: MCCANN ATHENS
Executive creative director: Aleka Papadia
Creative director: Eleftheria Petropoulou/Maria Tzanidou
Art director: Sonia Haritidi
Copywriter: Maria Tzanidou
Account director (agency): Galateia Charatsi/ George Tridimas
Client account director: Eleni Kosifidou
Film production: Authorwave
Director: Argyris Papadimitropoulos/ Babis Makridis
Director of photography: Christina Moumouri
Agency producer: Manolis Mata