Energy university

Creative idea

In the winter of 2023, the government announced, in an already strained energy market, the creation of four different color-coded tariffs. This decision became the main topic of discussion in Greece, creating a huge confusion among consumers. So, we decided to highlight the problem and address it in a more humorous way, presenting a fictional energy university, where people of all ages studied to earn a degree in energy, as only then could they make the right choices. Unless, of course, they came to Elpedison, which always offers the best to its customers.

Brand name: Elpedison
Advertiser / client: Elpedison
Product / service: Energy
Campaign name: Energy university
Agency network: MCCANN WORLDGROUP
Agency: MCCANN ATHENS
Media agency: Universal Media
Production company: Avion Films
Executive creative director: Aleka Papadia
Creative director: Konstantinos Roussakis
Art director: Olga Bellos
Copywriter: Kostas Semertzakis
Account director (agency): Stefanos Katsafouris
Managing director: Harry Parianos
Strategic planner / strategist: Venia koronidi
Senior planner: Konstantinos Antonatos
Director: Efthimis Kosemund Sanidis
Director of photography: Christos Voudouris
Music: Musou
Agency producer: Manolis Mata