FAMILY DOCTOR CARES FOR THOSE WHO CARES FOR ALL

Creative idea

In this heartfelt campaign, we’ve encouraged mothers nationwide to take a moment for their own well-being. Moms are often the first caregivers, health observers, and well-being inspectors. All moms frequently put their loved ones’ needs first, even in tough times. But who takes care of moms and supports their mental health? Family doctors, of course! This campaign highlights the integration of mental health support services into the National Mental Health Program. But actually the campaign was created to care for those who take care of all.

Brand name: National Mental Health Program 'How Are You?'
Advertiser / client: NGO «Barrier-Free» and Ministry of Health of Ukraine
Product / service: NGO
Campaign name: FAMILY DOCTOR CARES FOR THOSE WHO CARES FOR ALL
Agency network: INDEPENDENT AGENCY
Agency: Bickerstaff.756, Kyiv
Creative director: Illia Anufriienko
Art director: Oleksandra Spasova
Copywriter: Vlad Minchev
Designer: Dmytro Kifuliak, Liza Popova
Strategic planner / strategist: Masha Kochurenko
Additional company: Senior Project Manager: Hanna Oryshchenko Creative Enzyme: Andrew Bez