NO MORE MAKING UP SCENARIOS

Creative idea

Introducing SAMEDAY App, which features a novelty real-time courier tracking on a map, while allowing you to redirect the parcel to an easybox APM (Automated Parcel Machine), change the delivery time or the payment method. Customers often worry about their parcels' safety and status, especially when not at home or lacking cash. COMMON SCENARIOS raise concerns about the safety and location of packages, as well as whether they will be received. NO MORE MAKING UP SCENARIOS (using drastic scenarios of a parcel to highlight your anxiety of missed deliveries, in order to actually start use the app)

Brand name: SAMEDAY
Advertiser / client: SAMEDAY ROMANIA
Product / service: SAMEDAY APP
Campaign name: NO MORE MAKING UP SCENARIOS
Agency network: INDEPENDENT AGENCY
Agency: WOPA COMMUNICATION BUCHAREST
Media agency: GROUP M
Digital agency: WOPA COMMUNICATION
Production company: ROKKA STUDIO
Agency chief executive officer: MIHAELA GIURCĂ
Creative director: DRAGOȘ OMETIȚĂ
Art director: TRAIAN MUNTEANU
Copywriter: DRAGOȘ BARDA
Account director (agency): MARA STOENESCU
Client account director: ANDRA ȚIVICHI
Media director: CATALINA BOTOGAN
Managing director: IONUȚ DATCU
Strategic planner / strategist: SIMINA LEOTESCU
Film production: ROKKA STUDIO
Director: REMUS ACHIM
Digital strategist: VLAD LIPOVANU