Swamped by choices

Creative idea

NIVEA MEN DEEP Deo gives consumers both fragrance and protection, removing one choice from their everyday routine. In our digital film, we portray in a highly relatable way how a single choice can spiral into thousands more in our minds. This allows us to highlight the dual benefit of the product as a moment of relief amid the chaos of decision-making.

Brand name: NIVEA MEN
Advertiser / client: Sachin Killawala
Product / service: NIVEA MEN DEEP
Campaign name: NIVEA MEN DEEP
Agency network: PUBLICIS
Agency: Publicis Groupe Hungary - Budapest
Additional company: Publicis One Touch
Production company: GREENSTOCK 504cc TA RED DOT PRODUCTIONS
Web address: https://www.youtube.com/watch?v=5CZofO09kPM
Executive creative director: Rodrigo Leal Rodrigues
Creative director: Rita Harbie, Romulo Caballero
Art director: Lucas Sousa Gondim, Namita Nair, Yue Qiu
Copywriter: Priscila Franco, Jillian D'Silva, Stephanie Rodriguez
Designer: Vitor Silva
Account director (agency): Kathryn Smyth
Client account director: Penny Macpherson
Strategic planner / strategist: Karabo Ganzini, Lora van Hooff
Agency producer: Brigitta Höhn
Post production: Publicis One Touch Hungary&Neongod
Post production producer: Kristóf Novák, Gabor Tirpak, Federica D'Ambrosio