Assume that I can

Creative idea

Our negative assumptions about people with Down syndrome can lead us to treat them in a manner that reinforces these assumptions. So, why not reverse our perspectives?

Brand name: Coordown
Advertiser / client: Coordown
Product / service: World Down Syndrome Day
Campaign name: Assume that I can
Agency network: INDEPENDENT AGENCY
Agency: SMALL New York
Production company: Indiana Production
Executive creative director: Luca Lorenzini, Luca Pannese
Creative director: Paolo Montanari
Art director: John Blud
Managing director: Alberto Scorticati
Film production: Indiana Production
Director: Rich Lee
Director of photography: Christopher Probst
Music: Alessandro Cristofori, Diego Perugini for Stabbiolo Music
Post production: Alga Pastorelli