WE ARE TO LIVE HERE
Creative idea
Almost 30% of Ukraine is mined due to russia's invasion. 1 year of war equals 10 years of demining. So Kyivstar and the Come Back Alive’ Fund launched the fundraising project. Goal: to raise 175M hrn to provide Armed Forces with equipment. A music video by the famous Ukrainian band tells us a story of a girl who became a sapper to demine her town. We consulted with sappers to understand all the specifics of their work. Similarly, we approached the choice of locations. The house in the final scene is a real one that has suffered during the occupation of the Kyiv region.
Brand name: Kyivstar, Come back alive
Advertiser / client: Kyivstar
Product / service: Telecom, Charity
Campaign name: WE ARE TO LIVE HERE
Agency network: INDEPENDENT AGENCY
Agency: SHOTS, Kyiv
Production company: NO STARS
Agency chief executive officer: Alina Storozhenko
Creative director: Stanislav Kachanovsky
Art director: Fedir Boyko
Copywriter: Anna Zaporozhchenko
Designer: Mykhailo Polyvanov
Account director (agency): Marina Martynova
Film production: NO STARS
Director: Pavel Buryak
Director of photography: Boris Borisov
Music: OKEAN ELZY
Agency producer: Anna Verhai
Post production: Сamaradas
Additional company: KYIVSTAR
Head of Marcom – Yuriy Chornenkiy
Brand Manager – Olena Ignatenko
PR Manager – Kateryna Bondarenko
NOSTARS
1AD – Val' Semko
Steadycam – Ruslan Bogdan
СEO – Іvan Krutous
Ex producer – Daria Volgina
Prod assist – Valeria Gavrylova
Line producer – Valeria Viniukova
ArtDep – Danilo Dubrovskiy
Location Dir – Viktor Shava
Stylist – Vasyl Bondarenko
Casting Dir – Pavlo Makarchenko
1AC – Kostyantyn Posvaliuk
Editor – Kyryl Volovych
Sound – Cavemen records
CC – Julia Rosetti
